Van Tol had its first private brand back in the 1960s, making it a progressive company even back then. Times have changed, but Van Tol’s mission remains the same: To provide continuity and optimal returns for all operators, while retaining entrepreneurial freedom. It’s a formula that has more than proven its worth. With more than 800 points of delivery, Van Tol is the number one foodstuff wholesaler for neighborhood-oriented entrepreneurs in the Netherlands. In addition to a wide range of fresh products available through Versunie and a supply of over 10,000 grocery products in two distribution centers, now there’s Everyday, a private brand for entrepreneurs. Everyday is a line of fast-moving products with a contemporary design and leading brand quality, all at a favorable consumer price. At home in all formulas Everyday fits into all formulas: Dagwinkel, Troefmarkt and Springer & Partners. It is always possible for operators running a neighborhood market, recreation area convenience store, or shop on wheels under their own name to have Everyday products delivered. Suppliers and product varieties are selected carefully for every product within the range, based on composition, taste, color and other quality characteristics. This lays the foundation for the trust that consumers will soon have in Everyday products. Trust that is translated into a greater appreciation and strong relationship between operators and their customers. The design of the Everyday brand is in keeping with the Dagwinkel, Troefmarkt and Springer & Partners formulas. An association with the formulas is still created without have the names, logos and colors included in the packaging design. The look & feel is a contemporary one, one that radiates quality, is distinctive and, as a result, is clearly recognizable. All across the world Van Tol Import-Export also plans to deliver Everyday products to entrepreneurs and supermarket chains abroad, particularly in the Caribbean, Suriname, Latin America and North America. The packaging of nearly all products will therefore be available in four languages: Dutch, English, Spanish and French.